Privacy Policy
Thank you for visiting The Local Edge. We respect your privacy and are committed to protecting your personal data. This privacy policy explains what we collect, how we use it, and the rights you have.
If you have any questions, contact us at [email protected].
1) Who we are (the data controller)
The Local Edge (“we”, “us”, “our”) is the controller of your personal data collected via this website. We are UK-based and provide local marketing services.
Contact: [email protected]
2) What data we collect
a) Data you provide
- Contact form details: name, email, phone number (optional), business name, message content.
- Project/brief info: any information you share about your business goals and requirements.
b) Data collected automatically
- Usage data: pages viewed, links clicked, time on page, approximate location (city/region), device, browser.
- Cookies & similar tech: to run the site, remember preferences, measure performance, and (if enabled) support ads/retargeting.
We do not intentionally collect special category data (e.g., health, political opinions). Please avoid sharing it.
3) Why we use your data (legal bases)
We process your data only when we have a lawful reason to do so:
- To respond to enquiries and provide quotes (performance of a contract or steps before entering one).
- To operate and secure the website, and understand performance (legitimate interests).
- To send updates you opted into (consent; you can withdraw anytime).
- To comply with legal obligations (e.g., record-keeping, fraud prevention).
4) How we use your data
- Respond to messages and provide customer support.
- Prepare proposals and manage prospective or current client relationships.
- Improve our website, content, and services.
- (If enabled) Run analytics and measure advertising effectiveness.
- Maintain security, prevent abuse, and enforce our terms.
We do not sell your personal data.
5) Cookies & tracking
We use cookies and similar technologies for:
- Essential functionality (site operation, security).
- Analytics (aggregated usage statistics).
- Advertising/retargeting (only if we run ads pixels).
You can control cookies in your browser settings. If we use non-essential cookies, we’ll ask for consent via a banner. You can change your cookie preferences at any time through your browser.
6) Who we share data with (processors)
We share personal data with trusted service providers who help us run our business. They only process data under our instructions and must protect it:
- Website hosting & CMS
- Email service provider
- Customer relationship tools / form tools
- Analytics providers
- Advertising platforms (e.g., Meta/Facebook, Google) if we run ads/pixels
- IT security and support vendors
- Professional advisers (e.g., accountants, legal) where necessary
If required by law, we may share data with regulators or law enforcement.
7) International transfers
Some providers may process data outside the UK/EEA. Where this happens, we rely on appropriate safeguards (e.g., adequacy regulations or Standard Contractual Clauses) to protect your data.
8) Data retention
- Enquiries & quotes: typically kept up to 24 months from last contact.
- Client records: kept for the duration of our relationship and then up to 6 years for legal/accounting purposes.
- Analytics data: kept according to our tools’ standard retention settings.
We keep data only as long as necessary for the purposes above.
9) Your rights (UK GDPR)
You have the right to:
- Access your data and get a copy.
- Correct inaccurate or incomplete data.
- Delete your data (where applicable).
- Restrict or object to processing (including for direct marketing).
- Data portability (receive your data in a usable format).
- Withdraw consent where processing is based on consent.
To exercise these rights, email [email protected]. We may ask for info to confirm your identity.
You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk. We’d appreciate the chance to address your concerns first.
10) Children’s privacy
Our website and services are not intended for children under 16, and we do not knowingly collect their data.
11) Security
We use reasonable technical and organisational measures to protect personal data. However, no system is completely secure. Please take care with the information you send us over the internet.
12) Third-party links
Our site may link to third-party websites. Those sites have their own privacy policies, and we are not responsible for their content or practices.
13) Changes to this policy
We may update this policy from time to time. We will change the “Last updated” date above and, where appropriate, notify you via the website.
14) How to contact us
The Local Edge
Email: [email protected]